I’ve said before that video testimonials of happy customers are the most powerful sales tool you can put up on your website, however I think there is one exception – a video testimonial from an industry leader. I mean, if the top names in your industry are willing to go on camera to praise your business – it just doesn’t get any better and more authentic than that. Here are 3 video testimonials we filmed at The Art of Management conference at the Metro Toronto Convention Centre. If you are good enough to get this type of praise – from these type of people – film it. The Art of Management doesn’t need to be sold anymore. Here is proof:
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Here is proof of how video can be used as a KILLER sales tool.
We made a demo video for a prototype product called “Umbrella Sling” made by World Hero Inc. The purpose of this video was to show the product in action in a quick, concise and stylish fashion. The video was played on a laptop in a board room of HBC executives. Two months later the product has been picked up by The Bay and our little laptop video originally cut for around eight product buyers is being seen by over 200,000 people per week in Vancouver. Check out the clip below to see our video in action in the heart of downtown Vancouver:
Video let this great product see the light of day.
How are you using video to better communicate your message?
