Dear Mr. Jobs,

As professional video editors and animators, our work-flow depends greatly on our ability to render and encode in a timely manner.  The lack of any Mac related announcements at WWDC is disconcerting for my production studio as we would like to upgrade our Mac Pros and Apple Cinema Displays.

The current revision of Mac Pros were released almost a year and half ago and the accompanying 30″ cinema screenhit the market almost 4 years ago.  We have been considering purchasing PCs because of the availability i7 Hexacore processors, which would really help with our rendering times.  Of course we are currently committed to Final Cut Pro, which will pose a problem.

Since we use Adobe’s After Effects and the rest of the Creative Suite, we are considering a move to Adobe Premier.  This will be painful to say the least, but in the end it could save a lot of time and thus money.

It’s clear that recent the slew of Apple hardware released is generating much excitement and high regards and for good reason. Your iOS based hardware units, including the iPad and iPhone are solid and revolutionary.  Business is good at Apple, new and existing  customers are buying your products in droves. You must remember one thing though, your professional users have always been your most loyal customers, ignoring their NEEDs for faster  high-performance hardware is frustrating.

It appears that Apple is slowly moving away from fostering platforms prime for digital media production and towards media consumption and hobbyists.  The “just works” ethos is fine but digital media professionals, especially in the video and animation space also need a assurance that things work effectively.  It’s not obscene to believe that the i7 Hexacore processors will reduce rendering time by significant percentiles, this is why we can only wait so long.

To tell you the truth Mr. Jobs, the longer I have to watch a progress bar, the less thrilled I am to have (be) a Mac.

Regards

~The Biz Media