Here is proof of how video can be used as a KILLER sales tool.

We made a demo video for a prototype product called “Umbrella Sling” made by World Hero Inc. The purpose of this video was to show the product in action in a quick, concise and stylish fashion. The video was played on a laptop in a board room of HBC executives. Two months later the product has been picked up by The Bay and our little laptop video originally cut for around eight product buyers is being seen by over 200,000 people per week in Vancouver. Check out the clip below to see our video in action in the heart of downtown Vancouver:

Video let this great product see the light of day.

How are you using video to better communicate your message?