This past Tuesday we spent the night in Montreal dressed as giant billboards outside of a Beyonce concert. Our friends at Velvet Media brought these billboard backpacks in from Europe and we were hired to get some footage of them in action. Since Justin had the camera I got to be one of the backpack billboard guys. Take a look at the videos and pictures to see 2 of their campaigns. I don’t have a doubt in my mind that every person that passed by us that day payed special attention to the huge ad on my back. Such a simple concept with such huge results. Makes me wonder why it wasn’t thought of earlier.

Billboard Backpacks by:

velvetmedia.ca

THE BIZ MEDIA presents STRUT WINES by VELVET MEDIA from The Biz Media on Vimeo.

THE BIZ MEDIA presents BEYONCE KNOWLES in OBSESSION by VELVET MEDIA from The Biz Media on Vimeo.

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